Delivering value across the fresh produce chain in Asia

Under the theme Where care turns clients into partners, the fruit and vegetable breeding company demonstrates how close collaboration, local expertise and innovation help businesses build resilient, market-driven supply chains and create value throughout the fresh produce chain.

Reliable supply: continuity to count on

Reliable availability remains a key challenge in today’s dynamic market. By combining innovative genetics with a strong global supply network, Rijk Zwaan helps partners diversify sourcing, reduce risks and strengthen supply security.

“We see every day how important continuity is for our partners. By combining innovative genetics with a strong global supply network, we help them build more resilient supply chains. This enables them to diversify sourcing, reduce risks and respond confidently to changing market conditions,” says Natalie Nguyen, Client Specialist Asia at Rijk Zwaan.

Consistent performance: higher yield, less waste

“When we speak to growers, traders, retailers and foodservice partners, one topic comes back time and again: predictability. They want to know they can count on consistent quality and availability. By developing varieties that perform reliably from production to shelf, we help them reduce uncertainty and build stronger businesses,” says Natalie Nguyen.

At Asia Fruit Logistica, visitors can discover solutions that help create more predictable production and supply. Varieties with strong resistances, in crops such as pepper, lettuce and cucumber, help deliver reliable yields, consistent quality and greater predictability throughout the fresh produce chain.

Consumer-driven growth: creating opportunities together

In today’s competitive market, differentiation is key. By combining product innovation with category development and improved shelf life, partners can differentiate at shelf level, stimulate consumption and create additional value throughout the chain. Rijk Zwaan supports this with consumer-driven concepts such as sweet pointed pepper Sweet Palermo, snack-size pepper Tatayoyo, snack cucumbers MyCubies® and snack solutions that connect directly with consumer preferences.

Sweet Palermo helps retailers and foodservice partners differentiate with a premium sweet pepper concept that combines taste, versatility and reliable quality.

Recognised impact in Asia

Rijk Zwaan’s long‑term commitment to the Asian market has been recognised with the Asia Fruit Impact Award 2025. The award highlights the company’s investments in developing locally adapted varieties and supporting growers and partners across Asia.

“Strong partnerships create the best opportunities for growth. By working closely with our partners, we help them tackle everyday challenges, respond to market developments and create lasting value throughout the fresh produce chain,” said Natalie Nguyen.

Join us at Asia Fruit Logistica

Visitors are invited to visit stand Hall 5, 05A02 to discover how Rijk Zwaan’s solutions help improve supply security, increase efficiency, reduce waste and unlock growth opportunities throughout the fresh produce chain.
Interested in learning more? Visit the our eventpage for the latest updates, session details, and visitor information.