Join us at Asia Fruit Logistica 2026
Hong Kong, 2–4 September. Stand 05A02.
Discover how our solutions support your success in Asia’s dynamic fresh produce market. From 2–4 September 2026 at Asia Fruit Logistica in Hongkong, experience our theme: Where care turns clients into partners. Together, we build strong collaborations, reliable production, and consistent quality. Explore how we turn shared ambitions into lasting partnerships.
Join our seminar at Asiafruit Knowledge Centre
3 september | 11:15-12:15
Rijk Zwaan will host a dedicated panel discussion on “Boosting fruit and vegetable consumption in Asia: challenges and opportunities.” The session will bring together experts from across the value chain, including representatives from trade associations, retailers, growers, and consumer-focused organizations. Hall 3, no registration required, feel free to join us. Join us at the Asiafruit Showcase stage
2 September | 13:00-13:30
Beyond seeds: Value chain services powering Asian agri-food collaboration. Join our colleague Xinyuan Ma as she shares how sweet pepper innovation, value chain services, and cross-border collaboration are creating new opportunities across Asia’s fresh produce sector. Free to join! From supply constraints to reliable and strategic supply solutions
Ensuring a stable supply across regions is key in a dynamic market. Rijk Zwaan supports this with innovative genetics and a global network of suppliers, enabling flexible sourcing across regions and greater resilience. This helps partners reduce dependency, and build reliable supply for both the short and long term. From production challenges to consistent performance
Strong varieties and defence solutions, such as LT Defense, Nasonovia and Blue Leaf™, support growers in achieving reliable yield and consistent quality under varying climate and growing condition. Combined with improved post-harvest performance, this results to more stable production, less waste and consistently high-quality output across the chain. From ideas to consumer-driven growth
In a competitive market, differentiation at shelf level is essential. Rijk Zwaan supports this with strong, consumer-driven concepts such as Sweet Palermo, Tatayoyo, MyCubies® and snack solutions that engage consumers and increase consumption. By combining product innovation with category development and improved shelf life, we help partners create differentiation, reduce waste, and unlock new growth opportunities. Stories about Asia Fruit Logistica 2026
Delivering value across the fresh produce chain in Asia
From 2–4 September 2026, fruit and vegetable breeding company Rijk Zwaan will welcome growers, traders, retailers and foodservice partners to Asia Fruit Logistica in Hong Kong (Stand Hall 5, 05A02).
The Rijk Zwaan team is highly committed to our long-term goals
Happy Farm Produce has been working together with Rijk Zwaan since 2023. Sachin Chapke, director of this Indian producer of melons and watermelons, is very pleased with the care his company receives from the Rijk Zwaan team. “They are willing to collaborate closely for our mutual success.”
Great tasting, premium lettuce with Salanova
Making salad leaves tasty, visually appealing and improving shelf life is what Rijk Zwaan's Salanova® mixed butter leaf varieties are all about.