Shaping the future of Sweet Pepper

Rijk Zwaan’s breeding programmes are tailored to diverse cultivation methods and market segments, ensuring we offer the right seeds and varieties for each region. We develop seeds and varieties that help growers overcome their toughest challenges by introducing new resistances and traits for reliable performance, even under changing conditions and pest threats.

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Sweet pepper: versatile, nutritious and innovative

Sweet peppers are grown year-round and come in a wide range of colours, shapes and sizes. This popular fruit crop is valued by growers for its strong economic potential and by consumers for its nutritional benefits, including vitamins and β-carotene that support a healthy lifestyle.
As a key greenhouse crop, sweet pepper plays an important role in modern, high-tech agriculture.

A complete and reliable assortment

At Rijk Zwaan, our dedicated breeders continuously develop high-quality varieties tailored to diverse growing conditions. Our portfolio includes large and small-fruited peppers, early and late varieties, and options suited to open field, protected and high-tech systems. This enables growers to find reliable solutions that match their specific needs.

Driving innovation and value

Rijk Zwaan is recognised worldwide for its strong focus on research and development in sweet pepper. By combining innovation with market insight, we create high-yielding varieties with diverse colours, types and strong nutritional value. These peppers contribute to more varied, tasty and healthy diets for consumers around the world.

Our Sweet Pepper brands & labels

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Tatayoyo

Tatayoyo is a unique sweet pepper bursting with flavour and that evokes a sense of tropical adventures from the very first taste.

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Sweet Palermo
Sweet Palermo®

Sweet Palermo® is sweeter than other peppers and is tremendously versatile

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Lt Defense™

Our Lt Defense sweet pepper varieties have great resistance to Leveillula taurica (Lt)

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MASSILIA RZ F1 product photo
MASSILIA RZ F1
Sweet pepper | Blocky | Red
CHOCOLONY RZ F1 product photo
CHOCOLONY RZ F1
Sweet Pepper | Sweet Palermo ® | Brown
ORANGE TARTA RZ F1 product photo
ORANGE TARTA RZ F1
Sweet pepper | Snack | Conical |Orange
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Mr. Tommy Qu

Guangzhou Bobby Agriculture Tec. Co. Ltd (China)
We highly value our close collaboration with the Rijk Zwaan team. What sets them apart is their chain knowledge, network and services. The whole team continuously help and support us. We benefit from their knowledge of category management, which helps us to position our products and improve operational efficiency. But even more important is the broad business network that Rijk Zwaan have connected us with; this rapidly boosted our sales revenues in the short term and we expect to see a further steady rise in the long run. In the future, we are keen to collaborate even more closely with Rijk Zwaan, such as by doing earlier trials of the new varieties.
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Hai Su

Chain Specialist
In 2020, we cooperated with Yunnan Zhongkang (a plant company), Dole (a trade company) and Sam’s (a supermarket) to launch Sweet Palermo products in the Chinese market. Since its launch, Sweet Palermo has been favored by consumers for its rich color, crisp & sweet taste and rich vitamin C. This is the first time that we try to build the whole industry chain model from seed to dining-table together with our partners. Later, we will promote this model to other brand products, such as mini celery Elfy, mini cabbage Cabbisi, SN!BS and so on.
Find the contact for your region