Innovation in every Melon
Growers face rising costs and increasing disease pressure, while consumer preferences continue to evolve. At Rijk Zwaan, we respond with innovative melon varieties across all segments, combining efficiency with advanced genetics. Our commitment is to deliver consistent quality, sustainable solutions, and long-term value for growers and partners, ensuring trust and excellence in every melon segment.
Melon: growing value worldwide
Melon is one of the fastest-growing crops within Rijk Zwaan. Through intensified global breeding efforts, we aim to deliver high-quality melons all year round – meeting the needs of growers, retailers and consumers alike.
Premium fruit with global appeal
Melons are increasingly popular in Southeast Asia and beyond. Their excellent taste and nutritional value make them a premium fruit, with strong demand in both local and export markets.
Breeding for quality and reliability
Transport over long distances makes shelf life essential. That is why Rijk Zwaan focuses on varieties that combine flavour, attractive presentation and consistent quality. Our breeding programmes support growers with high-yielding, disease-resistant varieties that perform reliably in different conditions.
At the same time, we respond to convenience trends by developing melons with traits such as larger fruit size, thinner skin and smaller seed cavities. Structure, firmness and post-harvest shelf life remain key in our innovations.
Driving growth in Asia
Melon cultivation is expanding rapidly, especially in greenhouse production across Asia. Growers benefit from strong returns, while high-quality melons from countries such as Vietnam are gaining recognition on international markets.
As a pioneer in greenhouse melon development for Asia, Rijk Zwaan offers tailored varieties – including concepts like Silver Coral and Golden Emerald – that meet local consumer preferences.