Broccoli built for efficiency, shaped by collaboration
We see innovation in broccoli is a joint effort. Together with growers, processors and technology partners, we develop varieties designed for efficient harvesting and consistent performance. From uniform heads and dual-purpose use to strong clubroot resistance, every step supports reliable production across the chain.
A Versatile Crop for Asian Markets
Broccoli (Brassica Oleracea) is a familiar plant to people in Asia as well as many countries all over the world. This is not only a vegetable with high economic value for growers, but it is also known as a nutritious food rich in vitamins that are very good for human health. Broccoli is often cooked with many different ingredients to create diverse and nutritious dishes.
In Asia, broccoli is grown in cool conditions such as autumn (August to October) and winter (November to February) like in the North of Vietnam and year-round in areas with cool temperatures.
Rijk Zwaan aims to offer varieties for all markets and adapt to local growing conditions. One of our earliest introductions, Agassi RZ, is gaining popularity for its tolerance to extreme warm and dry conditions.
In Asia, Rijk Zwaan focuses on selective breeding programs of broccoli grown in greenhouses with short growth periods, high yield, uniformity and good resistance to common diseases.