Growing value in Beetroot
Beetroot continues to gain consumer interest thanks to its colour, versatility, and nutritional value. Rijk Zwaan responds with reliable varieties that support both fresh and processing markets. By focusing on uniformity, smooth skins, and strong agronomic performance, we help growers meet increasing expectations while producing efficiently and sustainably.
Beetroot is enjoyed around the world for its distinctive sweet flavour, deep red colour and excellent storage potential. As a versatile root crop, it is widely used in both fresh and processed applications.
A reliable crop for growers
Adaptable to a wide range of climates and soil types, beetroot is easy to grow and can be cultivated across different seasons. This reliability makes it an attractive crop for growers, while its suitability for small-scale and urban cultivation broadens its appeal.
Valued for health and nutrition
Rich in vitamins and minerals, beetroot is recognised as a nutritious ingredient in a variety of foods and beverages. Growing consumer interest in health and wellness has also increased demand for value-added products such as beetroot powders and natural food ingredients.
Varieties for every segment
Rijk Zwaan offers a growing range of beetroot hybrids tailored to different market needs. Our portfolio includes smooth, round varieties for the fresh market, high-yielding types for processing, and elongated varieties designed for efficient industrial use.